ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PRODUK BROWNIES COKLAT PADA UD DHENOK GROUP

The availability of cocoa beans is very large in the Blitar area so that it opens up considerable business opportunities for people Blitar. In addition, plants as a producer can thrive area, making easy to obtain raw materials. Processing basic ingredients chocolate still minimal, necessary diversify products from chocolate. One here brownies where an effective marketing strategy needed increase sales Chocolate Brownies. purpose this study was determine Brownies with SWOT analysis.
 system carried out at UD Dheenok Group uses direct system, namely industrial sites and indirectly by distributing Kampung working partner marketing. customers, while weakness lies unwritten financial administration, does not have investors has impact on development absence visual promotion media such advertisements. market due lack similar City. biggest threat faced price materials eggs fluctuates product expiration period short, which around 10 days. used group developing brownie processed food strategy, excellence